Ke$ha, best known for her chart-topping singles "Tik Tok" and "Your Love is My Drug," will serve as the newest Brand Ambassador and watch designer for the Baby-G line. The pop superstar has signed on to personally create two unique design styles. The first model of these designs will hit stores in Summer 2011.
"I think the Baby-G brand is amazing it's stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality," said Ke$ha. "I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!"