Peter N. Brinkman
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE:
LET YOUR WRIST LIVE ON THE EDGE!
Baby-G and Married to the Mob Join Forces for Watch Collaboration
Dover, NJ, APRIL 15, 2011 — Casio Baby-G ties the knot with fashionistas everywhere through its new designer collaboration with street-savvy apparel company, Married to the Mob! Baby-G, Casio’s line of femme-fashion driven timepieces, and Married to the Mob, a “glamour meets edge” clothing line for women, have partnered for a city-chic watch collaboration sure to captivate today’s fearless woman. Mixing sweet and tough, the new limited-edition Baby-G collaboration model hits stores this May.
“Working on the Baby-G Married to the Mob watch has been one of the most exciting projects I’ve worked on thus far. I have always admired the brand and getting to be a part of Baby-G is very exciting for me,” said Married to the Mob founder Leah McSweeney. “My MOB customers had been specifically requesting that I do a watch with Baby-G so I am very pleased to give my loyal customers what they are asking for.”
Married to the Mob founder Leah McSweeney was tired of the guys having all the fun with street clothing so she decided to hit the ground running with a no-holds-barred apparel line for fun-lovin’ girls. McSweeney sought to give a voice and edgy feel to women who she knew could hold their own like a man, but still have the delicate glamour of a woman, and so the fashionably fearless Married to the Mob line was born.
“We’re so excited about joining forces with the hip, female-minded brand Married to the Mob,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Baby-G and Married to the Mob are two lines that are directly made for the always confident, fashionable woman.”
The BG5600MOB-4 model will be available at select Nordstrom, Bloomingdales and Macy’s stores in May for an MSRP of $99. Please visit www.baby-g.com for more information.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.
About Married to the Mob
Once a upon a New York summer day in 2004, a bored and sauced up Leah McSweeney came up with the crazy idea of starting her own clothing line - It would be “street” inspired, like so many of her male friends’ brands, but catering solely to females; more specifically, to give a voice and edginess to women who could hold their own like a man, but had the finesse and appeal of a woman. In the few days that followed, Leah began making samples, working on designs, and getting her posse of girls together to form the M.O.B Crew - a wild bunch of varying personalities which ultimately contributed to the brand's depth of flavor. With the crew in affect and designs on paper, Married to the Mob was born! It didn’t take long for the brand's controversial words to spread, and before Leah even had time to start her second season, everyone wanted a piece of the M.O.B.
Today, seven years later, the company has grown tremendously - between the evolution of the clothes and the brands increasing mark on the scene, it's evident that the MOB are here to stay . No longer just a t-shirt brand, MTTM has expanded into a vast collection of cut and sew, denim, accessories, and boasts an impressive list of collaborations, including projects with KAWS, MCM, Colette, Fafi, Kangol, Reebok, Nike, Lacoste, and Burton, just to name a few. They may have had humble beginnings, but today Married to the Mob is a complete lifestyle brand, focusing not only on clothing, but on bringing you all dope cultural aspects of female-influenced society. With every passing season, the M.O.B. team have been saying “This one’s gonna be even hotter than the last”, and they have yet to be wrong.