FOR IMMEDIATE RELEASE:
BABY-G SHOWCASES ITS PATRIOTIC SPIRIT
New Baby-G BGA Tri-Color Collection
Dover, NJ, June 28, 2016 - Show your pride in red, white and blue with the four new models of the BABY-G Tri-Color series. These new color-blocked timepieces have a sporty yet trendsetting appeal for every girl - truly putting the phrase “America the Beautiful” to work!
The BABY-G Tri-Color Series, modeled after G-SHOCK’s popular white Tri-Color series, are perfect for summer activities and Independence Day festivities. The BGA110TR-7B is white with a stainless steel bezel and showcases bold numbers with digital windows at three, six and nine o’clock. The BA120TR-7B is all white with red and blue accents and features a 3-D dial design with a bold number twelve for easy reference. The BGA185TR-7A has a white band and face with royal blue accents and the BGA-110TR-7B is a truly patriotic timepiece with a red and blue band and white face. Equipped with water and shock resistance, LED light, world time, and a stopwatch, countdown timer and multiple alarms these timepieces are the perfect companion for any wrist!
“BABY-G is an accessory that has a style for every occasion, so the Tri-Color series is the perfect concept for the summer’s festivities,” said David Johnson, Vice President of Casio’s Timepiece Division. “The collection offers four variations of spirited timepieces so every girl can wear a watch unique to their individual style.”
Casio’s new BABY-G watches will be sold in select Macy’s with a U.S. MSRP of $99-$130. For more information about these women’s digital watches, visit www.baby-g.com.
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.