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FOR IMMEDIATE RELEASE:

CASIO BABY-G PRESENTS STYLISH TIMEPIECES
FOR THE HOLIDAY SEASON

Colorful and Sporty Watches Ideal
for Wear this Winter

DOVER, NJ, December 15, 2015 – Tis’ the season to show off your fun, active or trendsetting style with new BABY-G timepieces! This winter, the Casio America, Inc. BABY-G brand is introducing the BA-110CA neo pastel candy color and BGA-210 sport uniform inspired timepieces - a perfect timely gift for the fashionista or sporty gal in your life! Whether singing carols or embarking on a sleigh-riding adventure, BABY-G offers stylish and functional timepieces for any and every activity.

“This winter, we wanted to provide girls with a selection of BABY-G timepieces to choose from that reflect their personality or mood,” said David Johnson, Vice President of Casio’s Timepiece Division. “Our new models have the classic features of a BABY-G but also carry flattering designs that allow girls to be sporty one day and chic the next.”

For the Bold Color Lover

Wear your lively, fun-loving personality on your wrist and brighten your outfit this winter with the vibrant BABY-G BA-110CA timepieces! The new candy colored series features eye-catching designs that perfectly align with the new spring Pantone colors for 2016 - pastel blue, pink and yellow. These must-have accessories are perfect for on-the-go winter activities and include shock and 100M water resistance, LED light and world time, among others. The three trendy new models, the BA-110CA-2A, BA-110CA-4A and the BA-110CA-9A, are the perfect holiday gift and are all available at select Macy’s and select retailers nationwide for a MSRP of $120.

For the Sporty Girl

Complete any game day attire with polished and fresh winter accessories like the new BABY-G sports team uniform designed timepieces. This new collection, the BGA-210-1B, BGA-210-7B1 and the BGA210-7B2, will take you from shooting hoops on the court to a friend’s holiday party with their metallic aluminum bezel in either gold, blue or black tone and features BABY-G is known for such as an LED-lit display face, world time, shock and 100M water resistance, second stopwatch and countdown timer. Perfect for counting down the seconds until the big homecoming football game, the BABY-G dual dial display world timepieces are available at select retailers nationwide for a MSRP of $140.

For additional information on Casio’s BABY-G series, please visit http://www.baby-g.com/home.

BA110CA-2A Watch BA110CA-4A Watch BA110CA-9A Watch

BGA210-1B Watch BGA210-7B1 Watch BGA210-7B2 Watch

BABY-G Timepieces
High Resolution Images

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About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.BABY-G.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.

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