Casio Baby-G has teamed up with New York’s downtown sweetheart, Vashtie, for an off-the-rack video snapshot featuring its newest line of BA110 watches. The Baby-G video collaboration zeros in on a day in the life of Vashtie and three of her famous friends - DJ Jasmine Solano, Model/Muse Brandee Brown and recording artist Zoe of ASTR - wearing a watch that epitomizes the modern New York woman.
Vashtie Kola, famously known for her creative work as a Director, Filmmaker, Artist, Designer, DJ and Consultant, can now add a new hat to her fashion repertoire as a Casio contributor. With a full cache of fashion credits to her name, including partnerships with top industry leaders - in both the designer and music space - Vashtie lends prestige as a millennial tastemaker and a visionary in unique, standard-making personal style. The video follows three fearless women walking different paths, but all wearing a watch that can help them pilot through the day and take on the night with a fashionable entourage at their side.