Blooming Colors

Brighten Up Your Spring Wardrobe with BABY-G
Casio BABY-G Shakes Up Spring with New “Blooming Colors” Collection

DOVER, NJ, March 12, 2018 - There’s no better way to welcome spring than with colorful watches from BABY-G. With a focus on effortless style, affordability and a pop of pastel seasonal hues, the brand’s new “Blooming Colors” Collection – featuring the BG169R– is here to liven up spring accessories for budding fashionistas everywhere.

The new BG169R comes in two colorways; BG169R-3 – in a cool shade of Mint Green and BG169R-4C in a Pastel Pink. Both feature classic BABY-G functionality, including water-resistance (up to 200 meters) and shock-resistant capabilities. Additionally, each timepiece is equipped with World Time functionality and a helpful EL Backlight – perfect for vibrant spring adventures that reflect the cool colors of each new watch.

“The Blooming Colors Collection blends the best of BABY-G functionality with fresh spring style,” said David Johnson, Vice President of Casio’s Timepiece Division. “The BG169R offers a fun way for the BABY-G consumer to combine fashion and function in her warm weather journeys.”

Casio’s newest BABY-G watches retail for $79 and will be available at select jewelers,, and the G-SHOCK Soho store. For more information about these women’s analog-digital watches, visit

About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at


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