FOR IMMEDIATE RELEASE:
Casio Takes on Classic Fall Trend with New Timepiece
Denim-Style Watch Launches in August
DOVER, NJ, August 3, 2017 - With fall just around the corner, Casio America, Inc.! is bringing the effortless cool of denim to your accessories collection with a brand-new timepiece. Inspired by the perfect pair of crisp jeans, the BGD560DE-2 model combines the versatility of fall’s favorite fabric with an iconic Baby-G style.
The band and case are printed with a washed-denim pattern, while the face features black trim around a digital display. The BGD560DE-2 is equipped with shock- and water-resistance up to 200 meters, an EL backlight, world time, daily alarms, stopwatch and countdown timer capabilities, and 12/24 hour formats.
“With the design of this new denim color concept timepiece, we re-imagined our classic digital style by pairing it with a staple fall texture,” said Dave Johnson, Vice President of Casio’s Timepiece Division. “We’re very excited to offer our consumers this new product, inspired by the ‘tough and cool’ Baby-G lifestyle.”
Casio’s new BABY-G watch retails for $99 and will be available at select fashion retailers. For more information about these women’s analog-digital watches, visit www.baby-g.com.
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.