FOR IMMEDIATE RELEASE:
THE ULTIMATE TIMEPIECE FOR THE OUTDOOR FASHIONISTA
New Baby-G BGA-220 Collection
Dover, NJ, May 24, 2016 - Add a touch of glam to your outdoor summer activities with the new BABY-G BGA-220 “Beach Glamping” series. Launching this June, these upscale yet active timepieces blend fashion and function seamlessly for the ultimate “glamping accessory!”
Geared toward the “beach glamper”- girls who love their outdoor adventure with a touch of glitz - the BABY-G BGA-220 timepieces are shock resistant and water resistant up to 200 meters, and equipped with a tide & moon indicator, thermometer, LED light, world time, daily alarms, stopwatch, and more. The BGA-220-7A is designed with a white band, silver stainless steel bezel and white hands, while the BGA-220G-7A has a white band, pink-gold IP stainless steel bezel and black hands. These new timepieces are perfect for staying in style while sunning in the sand or jumping the waves!
“This season, we wanted to give BABY-G a more sophisticated style for active girls with a trendsetting mentality,” said David Johnson, Vice President of Casio’s Timepiece Division. “The new BGA-220 collection offers two new pink gold and silver accented models, great for the beach fashionista.”
Casio’s new BABY-G watches will be sold in continental Europe, the UK, North America, South America, China, Hong Kong, South Korea and other Asian locations, the Middle East, Africa and Oceania with an U.S MSRP of $160. For more information about these women’s digital watches, visit www.baby-g.com.
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.